About Us

Sandy Abrams / CEO & Founder

Sandy Abrams made her dream come true when she had an “Ah-ha” moment for a beauty product idea and turned it into a multi-million dollar company. A self-taught entrepreneur without a business background, Sandy had the passion and persistence to roll up her sleeves and learn on the fly. After years of sweat equity building her business, she turned her naivite into success, experience and savvy.

scawithglove300Her signature product, Moisture Jamzz Moisture Gloves and Socks quickly became a top-selling accessory in the beauty/spa industry, being sold in Bed, Bath & Beyond, LinensNThings, Strouds, Williams Sonoma Chambers catalog, QVC, Bloomingdale’s, Nordstrom and private labeled for some of the biggest names in beauty: Estee Lauder, Bath & Body Works, H2O PLUS, Crabtree & Evelyn and Bare Escentuals.

After years of helping people turn their ideas into reality, Sandy published her first book titled Your Idea, Inc. and put her inspirational, motivational advice and anecdotes into this entrepreneurial guide book. Her casual, conversational tone feels like a best friend who has “been there, done that” and is now sharing her wisdom…and her mistakes!

Sandy’s optimistic, warm and welcoming personality coupled with her self deprecating charm have made her the “go to” source for “regular people with great ideas.” She truly loves the “underdog.”.

An avid yoga practitioner for over 20 years (and certified yoga teacher), Sandy brings a sense of Zen to both her personal and business life. Sandy is an active volunteer at NFTE (www.nfte.com) The Network for Teaching Entrepreneurship, coaching high school kids with business plans for their annual national competition.